20+
Years At The Top
Leadership • Culture • Performance
Helping individuals and teams lead, perform, and win together.
James Roby is a former professional Rugby League captain who now partners with ambitious organisations to build trust, resilience, and results when the stakes are highest.
About James
Leadership, culture & performance coach.
Former professional Rugby League player, record-breaking captain of St Helens RFC, and international for England and Great Britain. Across a 20-year career, James lifted every major trophy and became renowned for the standards he demanded on and off the field.
Today he partners with organisations that want to create high-performing environments built on honesty, accountability, and belief.
What James Delivers.jpeg)
Areas of focus
Coaching, workshops, and keynote experiences built for bold teams.
.jpeg)
.jpeg)
.jpeg)
.jpeg)
Coaching
Deep, honest, experience-led coaching for leaders and teams who want to stay calm, connected, and competitive in the biggest moments.
- Master the basics with elite consistency.
- Lead with conviction even under pressure.
- Build teams that trust, challenge, and win together.
Amazing career
20 years of relentless standards.
2004
Super League debut
First-team debut for St Helens — the start of 19 seasons at the top.
2007
Man of Steel
Crowned the league’s best player while lifting every domestic trophy.
2011
England & GB mainstay
Became a leadership figure for England and Great Britain squads.
2014
St Helens captain
Took the armband and set new benchmarks for standards and culture.
2019
Club record holder
Set the appearance record for both St Helens and Super League.
2020
Three-peat era
Led Saints to an unprecedented run of Grand Final victories.
2023
World Club Challenge
Beat Penrith Panthers in Australia to become world champions.
2004
Super League debut
First-team debut for St Helens — the start of 19 seasons at the top.
2007
Man of Steel
Crowned the league’s best player while lifting every domestic trophy.
2011
England & GB mainstay
Became a leadership figure for England and Great Britain squads.
2014
St Helens captain
Took the armband and set new benchmarks for standards and culture.
2019
Club record holder
Set the appearance record for both St Helens and Super League.
2020
Three-peat era
Led Saints to an unprecedented run of Grand Final victories.
2023
World Club Challenge
Beat Penrith Panthers in Australia to become world champions.
Ready to talk?